Mozilla Acquires Team Behind Pulse, an Automated Status Updater for Slack

Firefox developer Mozilla is making a rare foray into the world of mergers and acquisitions, with news that it has snapped up recently-shuttered California-based productivity startup Pulse. From a report: Terms of the deal haven't been disclosed, but the deal is tantamount to an "acqui-hire," with Mozilla looking to deploy the Pulse team across an array of machine learning (ML) projects. "We're acquiring Pulse for the incredible team they have built," Mozilla chief product officer Steve Teixeira told TechCrunch. "As we look to continue to improve user experiences across all of our products, ML will be a core part of that." Founded out of Menlo Park in 2019, Pulse in its initial guise was a "virtual office" platform called Loop Team, but after honing the idea for a couple of years it pivoted and rebranded last November. Pulse, essentially, was an automated status-updating tool that used signals based on pre-configured integrations and preferences set by the user. For example, users could synchronize Pulse with their calendar and Slack, setting rules to stipulate what their status and corresponding emoji should be based on keywords in their calendar event title. If their schedule for a particular time says "hair appointment" from 12-1pm, then the person's Slack status update might display a scissors emoji alongside the word "haircut." Or, it might say "birthday" alongside a cake emoji if that's what is in their calendar.

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