Labour calls for crackdown on rip-off UK Christmas broadband and mobile ads

Watchdog must stop misleading ads locking consumers into deals up to 240 more than thought, says opposition party

Labour has called on the advertising watchdog to fast-track new rules to protect consumers from misleading marketing that could encourage them sign up to mobile and broadband deals this Christmas that will cost them hundreds of pounds more than they expected.

The call follows the closure of a consultation by the Committees of Advertising Practice (Cap) - which writes the codes that all UK advertisers have to follow when running ads in any media - investigating whether telecoms companies are clearly telling consumers about looming price rises in their campaigns.