EU Hosted 24-Hour Party In Its $400,000 Metaverse. Very Few People Turned Up.
An anonymous reader shares a report: The European Union hosted a 24-hour party in its $407,000 metaverse, but only a handful of people turned up, according to journalist Vince Chadwick, one of the attendees. Last week's event was billed as a "beach party" offering "music and fun" to launch the EU's "Global Gateway" strategy. When the costly virtual-reality world was first shown in October, EU staff were already raising concerns, per Devex. "Depressing and embarrasing" and "digital garbage" were among the department's first responses to the underwhelming $407,000 venue. The EU told the news site that its metaverse aimed to increase awareness among 18-35 year olds "primarily on TikTok and Instagram" who aren't politically engaged. But as it moved from promotional video to virtual reality, it seems the message didn't reach too many people. Chadwick tweeted about his experience at the party, saying that there were just five other people in attendance. He described "bemused chats" with the other partygoers, as they couldn't figure out where it was supposed to be.
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