The combined HBO and Discovery app will reportedly just be called ‘Max’
by Chris Welch from The Verge - All Posts on (#66H0E)
Illustration: The Verge When HBO Max and Discovery Plus merge into a single app next spring, the new platform will simply be called Max." That's according to a report from CNBC, which notes that while a final decision hasn't been made, Max is the likely choice" and is being vetted by Warner Bros. Discovery's legal team. The lawyers are also mulling over other potential names, according to the report, and the combined streaming service has been given the codename BEAM" internally.
The reasoning for the Max" name is simple: Warner Bros. Discovery wants HBO to fit into its huge stable of content without overshadowing programming from Discovery, DC Comics, Warner Bros., CNN, and more. CNBC's report says the new platform will borrow ideas from Disney Plus and...