How 'Goblin Mode' Became Oxford's Word of the Year
This year, Oxford Languages, the creator of the Oxford English Dictionary, titled "goblin mode" as the 2022 Word of the Year, meaning it best reflected the ethos and mood of the past 12 months. The slang term is defined as a "type of behavior which is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations." NPR reports: The term first appeared on Twitter in 2009 but didn't go viral until 2022, according to Oxford Languages. "It captured the prevailing mood of individuals who rejected the idea of returning to 'normal life', or rebelled against the increasingly unattainable aesthetic standards and unsustainable lifestyles exhibited on social media," the group wrote in a press release. "People are embracing their inner goblin," said Casper Grathwohl, the president of Oxford Languages. The Word of the Year is typically based on analyzing language data on emerging words and their popularity. But this year, Oxford Languages incorporated a public vote into the process and asked people to cast their ballot between the top three expressions of the year: "goblin mode," "metaverse" and "#IStandWith." More than 300,000 people voted with an overwhelming majority -- about 93% -- favoring "goblin mode."
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