TikTok’s best of 2022 shows its most viral videos are getting smaller
by Mia Sato from The Verge - All Posts on (#66JB4)
Nick Barclay / The Verge TikTok's roundup of the biggest moments of 2022 is here - there's a giant chocolate giraffe, musician Rosalia chewing gum, and a viral remix of Tariq, aka Corn Kid." But one thing stands out: the view count on TikTok's top clips is a lot smaller than in years past.
The videos in TikTok's FYFaves list all have millions of views and are supposed to represent the most viral content on the app. The list is curated, though, and leaves out other videos with high views and engagement, so it isn't a direct representation of the top-performing clips on the platform this year.
Still, the list offers some insight into what's been successful on TikTok, and over the past three years, views on the No. 1 spot have been trending downward.
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