Apple Loosens Grip On App Store Pricing With 700 New Price Points

An anonymous reader quotes a report from TechCrunch: Apple is loosening its requirements around how developers have to price their apps as legal and regulatory pressure over its tight control of the App Store intensifies. The company announced today it's expanding its App Store pricing system to offer developers access to 700 additional price points, bringing the new total number of price points available to 900. It will also allow U.S. developers to set prices for apps, in-app purchases or subscriptions as low as $0.29 or as high as $10,000, and in rounded endings (like $1.00) instead of just $0.99. Similar new policies to reduce restrictions around price points will roll out in global markets, alongside new tools aimed at helping developers better manage pricing outside their local market. The changes will initially become available starting today, Dec. 6, 2022, for auto-renewable subscriptions. They'll become available to paid apps and in-app purchases in Spring 2023. U.S. consumers may have noticed some App Store prices already ended in other digits besides just $0.99. But that's because auto-renewing subscriptions had access to a slightly wider range of price points than other consumables -- including the ability to set their prices as low as $0.49. But these same rules did not apply to non-subscription app pricing, which added to consumer and developer confusion. The new system is looking to simplify the pricing so it's more consistent across the board. For U.S. apps in the lowest tiers, price points can increase in $0.10 increments up to $10.00 going forward. These price steps become less granular when you move into higher price points. For example, between $10 and $50, they then can increase by $0.50 increments. Between $50 and $200, the price steps would be $1.00, and so on. In addition to the updated pricing policies, Apple is also now rolling out tools to help developers better manage currency and taxes across storefronts. Starting today, developers will be able to set their subscription prices in their local currency as the basis for automatically generating pricing across the other 174 storefronts and 44 currencies, or they can choose to manually set prices in each market. When pricing is set automatically, pricing outside a developer's home market will update as foreign exchange and tax rates change. This functionality will expand to all other apps beyond subscription apps in Spring 2023. Also coming in 2023, developers with paid apps and in-app purchases will be able to choose to set local territory pricing, which isn't impacted by automatic price adjustments based on the changes in taxes and foreign exchange rates. And all developers will also be able to define the availability of in-app purchases by storefront.

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