Only a Quarter of US iPhones Are Sold Through Apple

A new report from CIRP says that only about 24 percent of recent iPhones purchased in the US were sold directly by Apple. Instead, the most popular way to buy a new iPhone was through a wireless carrier, which accounted for 67 percent of sales. The Verge reports: CIRP (Consumer Intelligence Research Partners) surveys iPhone buyers to find out which models they're buying and where they're shopping -- information Apple doesn't disclose. Outside of carriers and Apple retail, CIRP attributes 4 percent of iPhone sales to Best Buy and 5 percent to "other," which includes Target and Walmart. Those are just tiny slivers of the pie compared to the gigantic piece wireless carriers are eating.

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