What does ‘nature positive’ mean – and can it rally support to stop biodiversity loss?

The buzz phrase aims to emulate the success of net zero' in climate campaigning. Yet some fear it is too vague, and open to greenwashing

On the wall of the nature positive by 2030" pavilion at Cop15 in Montreal, children have written notes asking leaders to save turtles, frogs, swallows and wetlands. The message is clear. People don't want more of the same: stop the same" and same is lame".

They are simple, optimistic words that are also popping up in adverts, company pledges and the draft of the globalbiodiversity framework (GBF), which is the text outlining the next decade of UN targets to protect the natural world. Yet some are concerned the term nature positive" is so hard to define that it opens up another frontier for greenwashing.