Millions of UK shoppers to rein in Christmas spending on final day, data finds

ONS survey finds 79% of adults plan to buy fewer presents and 73% say gifts will be cheaper than last year

Millions of shoppers are expected to rein in their spending as they head into the last day of Christmas shopping, according to official data that shows eight in 10 adults plan to buy fewer presents.

Shoppers also plan to buy less expensive gifts to cope with a cost of living crisis in which soaring prices are eating into the spending power of the average household at a record rate.