Michelle Phan goes beyond YouTube with Icon multi-channel network
by Stuart Dredge from on (#675Q)
Online star teams up with Endemol Beyond for new lifestyle network, which will also be available on other video services and social networks
YouTube star Michelle Phan is launching her own online video network, Icon, which will cover beauty, fashion, food and other lifestyle topics - but not just on YouTube.
The network is a partnership with television firm Endemol, and will distribute its videos through a range of partners online and on TV, as well as through its own mobile apps for iOS and Android devices.
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