Article 67ETH L’Oréal’s new makeup applicator uses AR to give you the perfect brow

L’Oréal’s new makeup applicator uses AR to give you the perfect brow

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Victoria Song
from The Verge - All Posts on (#67ETH)
Brow_Magic_Horizontal.0.jpg The Brow Magic is a type of brow printer" with an AR component. | Image: L'Oreal

L'Oreal is no slouch when it comes to gadgets. Like Dyson, L'Oreal has been pushing the game in beauty tech for the past few years, announcing neat gizmos like wearable UV and pH sensors. This year is no different. For CES 2023, the company is announcing two makeup gadgets: Brow Magic, which uses AR to create and draw your perfect brow, and HAPTA, an accessible lipstick applicator prototype.

Brow Magic was developed with Prinker, which makes a temporary tattoo printer. Brow Magic works similarly. It's got 2,400 tiny nozzles that can print up to 1,200 dots per inch. And when you think about it as a tattoo printer, it makes sense given popular brow procedures like microblading and microshading are also semipermanent tattoos. The ultimate...

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