Labour could win big with shift to right on social issues, says thinktank

Right-leaning Onward claims Keir Starmer's party needs to appeal more to left authoritarians'

Keir Starmer's Labour should consider moving to the right on social issues to appeal to floating voters who have a left-leaning stance on economic matters but are more traditional on cultural policies, a thinktank report argues.

The study by the right-leaning Onward claims that even a relatively small rightward shift on cultural values could deliver enough additional votes to bring a 1997-style landslide for Labour at the next election, or even more.