BuzzFeed says it will use AI tools from OpenAI to personalize its content
by James Vincent from The Verge - All Posts on (#687T3)
BuzzFeed is the latest digital publisher to adopt the latest AI tools for producing content. | Image: Getty Images BuzzFeed says it's going to use more AI tools to enhance" and personalize" its content, according to a memo sent this morning to staff by CEO Jonah Peretti. News of the memo was first reported by The Wall Street Journal, which says BuzzFeed will specifically be working with tools made by OpenAI, creator of the AI chatbot ChatGPT.
In the memo, Peretti says AI will be one of the two major trends defining the future of digital media (the other being creators"). Peretti says that in 2023, BuzzFeed's AI inspired content" will launch on the site, enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience."
Our industry will expand beyond AI-powered curation (feeds), to AI-powered creation...