The relatability shtick falls flat if you’re too famous | Rebecca Shaw

When celebrities reach a certain level of prominence they can't keep posting online in the same way. People will disbelieve and then get annoyed

I've decided that celebrities should hire me. Not to write their TV shows or movies (although yes, that would also be good), but for a more important social media-based role. My job would be to warn them when they are about to cross The Relatability Line. The Relatability Line is a rope across the entry of your descent into Twitter Hell.

This job may seem needless but we are living through unprecedented times. At no point in history have normies had this kind of direct access to famous people and their thoughts, and vice versa - I do wish I could have followed @maewest. Added into this mix is the fact there is a generation of famous people, or getting-famous people, who grew up using social media just as much as their fans. They are good at it and funny, they like it, and slinging off content comes to them like breathing. It can be hard for them to know when is best to stop.