AMC Theatres to Coax Moviegoers Into Undesirable Front-Row Seats With Cheaper Prices
The AMC Theatre conglomerate is taking a new stance on ticket pricing, changing the cost for moviegoers based on standard, prime, and value seating options. The change, called Sightline at AMC, will expand to all of its roughly 1,000 U.S. AMC Theatre locations by the end of this year.