AMC is about to make paying for theater seats more like booking an airline ticket
by Charles Pulliam-Moore from The Verge - All Posts on (#68K54)
Nicole Kidman in AMC's We Make Movies Better" ad. | Image: AMC Theatres Starting pretty soon, some tickets at AMC locations are going to be getting cheaper and more expensive depending on where you sit as the movie theater chain introduces a new tiered pricing scheme called Sightline.
Today, AMC announced its plans to roll out Sightline at AMC, a new pricing structure that will split auditorium seats into three differently priced tiers in theaters across the country beginning this Friday. In a statement about the new program, Eliot Hamlisch, AMC's chief marketing officer, described Sightline as an effort to get consumers thinking about buying movie tickets the same way they might events at many other entertainment venues." Hamlisch also said that the new pricing structure is meant to give people who have...