All hail Rihanna for turning a Super Bowl performance into the greatest pregnancy reveal yet | Morwenna Ferrier

In forcing her audience to confront her physical reality, the pop star took ownership of her body - and she did it in real time

Rihanna's Super Bowl set lasted just shy of 13 minutes. But the image of the pregnant pop star, cradling her belly in a red silk Loewe catsuit as she descended from the heavens on a Perspex box, is surely up there with the greatest pregnancy reveals of the Instagram age.

Even before she had switched into a puffer coat with built-in gloves by Alaia, it had become more than a half-time performance. Here was a woman, returning to work for the first time since having a baby, somehow converting this moment into a tightly controlled but highly visible moment, while putting paid to the difficult second pregnancy reveal. In forcing her audience to confront her physical reality, Rihanna went past making a fashion statement. She took ownership of her body, and she did it in real time.