Article 68XF2 Elon Musk reportedly forced Twitter algorithm to boost his tweets after Super Bowl flop

Elon Musk reportedly forced Twitter algorithm to boost his tweets after Super Bowl flop

by
Kari Paul
from Technology | The Guardian on (#68XF2)

A tweet from Joe Biden got triple the impressions than Musk's game time post, sending engineers scrambling to boost their boss

Twitter chief executive Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform's algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.

A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday's Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed.

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