Elon Musk reportedly forced Twitter algorithm to boost his tweets after Super Bowl flop
by Kari Paul from on (#68XF2)
A tweet from Joe Biden got triple the impressions than Musk's game time post, sending engineers scrambling to boost their boss
Twitter chief executive Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform's algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.
A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday's Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed.
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