Article 68Z40 A rough patch: the Astros’ new sponsorship deal with Oxy is doubly ugly

A rough patch: the Astros’ new sponsorship deal with Oxy is doubly ugly

by
Hunter Felt
from US news | The Guardian on (#68Z40)

Houston are the latest MLB team to secure a uniform advertising deal as their players become walking billboards for Occidental Petroleum

As soon as it was announced that MLB teams would be allowed to include advertisements on their uniforms, a race seemingly began to see who would land the most dubious sponsor. While results are still coming in, the Houston Astros are leading the pack after signing a deal with Occidental Petroleum. Yes, the reigning world champions, not exactly popular to start with, will be walking billboards for a fossil fuel company as the climate crisis rages.

Officially, the league prefers if you call this type of deal a patch sponsorship," which sounds folksy and informal. That term feels more than a little euphemistic, so maybe it's more helpful to take the cue of journalist Paul Lukas, who believes the simpler term uniform ads" is more to the point.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://www.theguardian.com/us-news/rss
Feed Title US news | The Guardian
Feed Link https://www.theguardian.com/us-news
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2024
Reply 0 comments