‘Greenwashing’ firms face steep new UK fines for misleading claims

Legislation could see companies fined millions of pounds for making unproven environmental assertions to sell their products

When the hydrogen-powered Hyundai Nexo car was launched in the UK in the spring of 2019, it was described as so beautifully clean" that it purifies the air as it goes".

Hyundai Motor UK claimed that if 10,000 of its cars were on the road, carbon emission reduction would be equivalent to planting 60,000 trees".