Spotify Is Testing Playlists That Could Be Unlocked By NFT Holders

Unlocking exclusive access has been a long-held promise of a lot of NFT-based communities. And now, Spotify is helping some of them realize that claim with token-gated playlists. TechCrunch reports: According to a series of tweets by Kingship, a metaverse band signed to Universal Music Group (UMG), the streaming company is piloting playlists that could be unlocked through NFTs in certain geographies. Under the pilot, Kingship has released a special playlist that could be accessed only by Kingship key card NFT holders. The group posted a series of steps that involves linking a crypto wallet like Metamask, Trust Wallet, Rainbow, Ledger Live, or Zerion to authenticate the NFT that unlocks the playlist. Kingship said that currently, this experience is only available to Android users in the U.S., the U.K., Germany, Australia and New Zealand. "At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. We have no further news to share on future plans at this time," a Spotify spokesperson said.

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