The NBA is trying to jam the Elam Ending into a square hole
by Sean Beckwith from Deadspin > Sports News Without Fear, Favor or Compromise on (#69AD7)
The Elam Ending has become NBA corporate jargon to throw out there as a salve for everything. All-Star Game lost its appeal? Elam Ending fixes that. Low ratings? ELAM ENDING! Superstars sitting out games? E-LAM END-ING!!! The latest rumored implementation of Playing to a number" comes as a fix for lengthy, not-at-all...