Zombie Newspaper Sites Rise from the Grave

What happens when a newspaper dies? Apparently, in some cases, its digital ghost lives on in mysterious, unrecognizable forms. From a report: Minneapolis neighborhood newspaper the Southwest Journal shuttered at the end of 2020, but its web domain continues to post fresh content under the auspices of a Delaware "SEO company" whose leader lives in Serbia. Though the site still includes a few legacy Journal articles now under fictitious bylines, all of the most recent posts are more or less junk content evidently designed to manipulate search engines. There's a Feb. 10 article about handling raw chicken. Another article highlights the "10 most popular bitcoin casino games." While there is a recent article on creating "a breathtaking rock garden" written from the perspective of someone purportedly living in the East Harriet neighborhood, the site's content, generally speaking, is no longer in line with the Journal's longstanding coverage of South Minneapolis neighborhoods. The "Contact Us" link at the bottom of the site pointed to an email address connected to an entity known as Shantel LLC. According to its own website, Shantel LLC is an "SEO company" from Delaware, and, as of Feb. 17, its homepage read, "Let's make the internet a great again!" The company said it specializes in "writing services, SEO optimization services, and similar SEO-related services." (Shantel LLC's website was utterly emptied of content around the time this article published, but archived versions of the site include that same company description.) Shantel's apparent CEO and founder is Nebojsa Vujinovic, a businessman living in Belgrade, Serbia, per his LinkedIn profile. When I reached out to Vujinovic via LinkedIn on Feb. 10, he said he had only owned the Journal's domain for a matter of days. He confirmed that he uses a mix of artificial intelligence and human writers to create new content on the sites he owns. As he puts it: "AI + human correction." [...] The Southwest Journal isn't the only site under Vujinovic's ownership. Several other former news sites have begun listing a Shantel LLC email address as a primary contact. That includes the Missoula Independent, which was at one time the largest weekly paper in Montana, according to archived versions of the website. News conglomerate and former owner Lee Enterprises shut down the Independent in 2018. Like the Southwest Journal's website, the Independent's site now includes a few legacy articles on local politics and culture, but all the articles posted after June 2022 have taken a strange turn.

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