Fitbit Is Removing Many Community-Focused Features

Google-owned Fitbit is removing several community-focused features on March 27, including Challenges and open groups. Christine Persaud writes via XDA Developers reports: For me, challenges were one of Fitbit's main strengths. You could strap a fitness tracker or smartwatch to your wrist, set up an account, and chances are at least a handful of your contacts were also Fitbit users. Then, you could add them as friends to compete and compare your progress. This seems like an insignificant "nice to have" feature, but the motivation it provides is precisely the aim of wearing a fitness tracker in the first place. And without open groups, you wouldn't have the opportunity to get to know like-minded users from around the world. This decision eliminates one of the platform's best features: a sense of community. Reportedly, more than 31 million people use Fitbit at least once a week. That's a staggering number and a group of customers ripe for creating and maintaining an active community. At a time when the market is flooded with competing fitness tracker and smartwatch brands, it has become increasingly difficult to stand out. According to Statista, Fitbit has been leading the wearables space since 2014, accounting for almost half the worldwide market share at 45%. The company's solid grasp on the market (though it now faces stiff competition from the likes of Apple, Garmin, and others) is partly because of the unique Challenges and groups. While other companies, like Apple, have a version of Challenges, they're not as robust as what Fitbit supports. "Nonetheless, for anyone new to the market looking for a fitness tracker or smartwatch that can do it all and connect them to a wealth of information and a community of people, this news makes Fitbit a less appealing platform to consider," adds Persaud. "All we can do is hope for bigger and better things to come with Google integration in the future."

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