YouTube is Killing the Overlay Ad Format Next Month

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least. From a report: YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos. These are the old-school banner ads that pop up over the video player, obstructing the view of whatever you were trying to watch. YouTube says the ads are going away on April 6, calling them a "legacy ad format." The ads only worked on desktop, the company said, and they "are disruptive for viewers." Now the only ads in the video player will be video ads that can play before, in the middle of, or after a video. The "view product" pop-up ad is also allowed, and there will still be banner ads in the recommended video list.

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