ADHD Startups Are Exploding, and Now There's Even a Dedicated Browser

Mike Butcher writes via TechCrunch: SidekickWas it the pandemic? Did everyone follow too many ADHD TikTokers? Have smartphones fried our brains? Whatever the case, there is a boom in ADHD tech solutions, from online drug deliveries to web sites and apps. [...] Now there is a Sidekick, who's pitch is that it's a "productivity browser." Today it's launching a host of features geared to ADHD sufferers and the attention distracted more generally. The company claims users with ADHD noticed a "significant improvement" after using the browser. The Chromium-based browser was founded by Dmitry Pushkarev (a Stanford PhD in Molecular Biology, ex-Amazon exec and ADHDer). So how does it work? To nullify distractions, the browser incorporates AdBlock 2.0; a Focus Mode Timer disables all sounds, badges and notifications for a selected time or indefinitely; a Task Manager organizes your day; and there's a built-in Pomodoro timer; it also claims to run 3x faster than Chrome, which, apparently, is important for ADHD sufferers. Suffice it to say, it has a number of other distraction-killing features; however, I'm not going to list them all here. CEO and founder Dmitry Pushkarev said, in a statement, "Modern browsers are not designed for work, but for consuming web pages. This gap really hurts hundreds of millions of users. We are convinced that lowering web distraction reduces anxiety and increases the quality of people's work and the quality of their lives." He says the startup plans to make money via corporate subscribers, who will pay to get their ADHD-afflicted workers into a more productive mode.

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