Olivia Dunne’s AI endorsement raises ethical questions around NIL deals

• Gymnast's ad for AI essay-writing product raises questions
• How Dunne turned the male gaze into a gymnastics empire

LSU gymnast Olivia Dunne's endorsement of an artificial intelligence essay-writing product is raising questions about whether college athletic programs should provide clearer ethical guidelines for athletes earning money from name, image and likeness contracts.

It does seem problematic to have people sort of promoting plagiarism," said John Basl, a philosophy professor at Northeastern University in Boston who specializes in AI and data ethics, and who also is a faculty affiliate of Harvard's Berkman-Klein Center for Internet and Society.