Starbucks sold 2,000 NFTs in 20 minutes — coffee not included
Image: Starbucks It's been more than a year since NFT sales peaked - and then collapsed - but that's not stopping enterprising multi-billion dollar corporations from trying to get in on the action.
Starbucks launched its first paid collection of NFTs today, a group of 2,000 digital stamps," each priced at $100. Starbucks calls its NFTs Journey Stamps," a less technical-sounding term that the uninitiated might use as a way to explain what they just spent money on. And people did buy them - CoinDesk reports that the stamps" sold out in under 20 minutes.
The coffee company first launched its NFT and Web3 push in December, when it opened up a new membership program called Starbucks Odyssey. An extension of the existing Starbucks rewards program that gives...