Microsoft Slips Ads Into AI-Powered Bing Chat

An anonymous reader quotes a report from The Verge: Microsoft is "exploring" putting ads in the responses given by Bing Chat, its new search agent powered by OpenAI's GPT-4. Microsoft confirmed this is happening, albeit in an experimental form, in a blog post published today. Here's the relevant bit from the very end after "a bit of context" explaining no one should be surprised: "We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start partner brands. We recently met with some of our partners to begin exploring ideas and to get feedback on how we can continue to distribute content in a way that is meaningful in traffic and revenue for our partners. As we look to continue to evolve the model together, we shared some early ideas we're exploring including:- An expanded hover experience where hovering over a link from a publisher will display more links from that publisher giving the user more ways to engage and driving more traffic to the publisher's website.- For our Microsoft Start partners, placing a rich caption of Microsoft Start licensed content beside the chat answer helping to drive more user engagement with the content on Microsoft Start where we share the ad revenue with the partner. We're also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response."

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