‘Stevenage Woman’ vital to Labour success at next election, analysts say

Fortysomething disillusioned surburban' voters with little time for politics are key to winning big majority, Labour Together group claims

Keir Starmer needs to win over Stevenage Woman" to reach Downing Street, senior Labour figures have been told, after being briefed that a group of socially conservative, predominantly female voters have become critical in the party's quest for a stable parliamentary majority.

Senior figures from Starmer's team were last week privately presented with analysis that a segment of suburban voters - full-time workers in their early 40s who have children and who have become disillusioned with politics - hold significant power in the seats the party needs to win.