Google CEO Sundar Pichai Says Search To Include Chat AI
Google plans to add conversational artificial-intelligence features to its flagship search engine, Chief Executive Officer Sundar Pichai said, as it deals with pressure from chatbots such as ChatGPT and wider business issues. From a report: Advances in AI would supercharge Google's ability to answer an array of search queries, Mr. Pichai said in an interview with The Wall Street Journal. He dismissed the notion that chatbots posed a threat to Google's search business, which accounts for more than half of revenue at parent Alphabet. "The opportunity space, if anything, is bigger than before," Mr. Pichai, who also heads Alphabet, said in the interview Tuesday. Google has long been a leader in developing computer programs called large language models, or LLMs, which can process and respond to natural-language prompts with humanlike prose. But it hasn't yet used the technology to influence the way people use search -- something Mr. Pichai said would change. "Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely," Mr. Pichai said. With Microsoft already deploying the technology behind the ChatGPT system in its Bing search engine, Mr. Pichai is dealing with one of the biggest threats to Google's core business in years as he also faces investor pressure to cut costs. In January, Alphabet said it would eliminate about 12,000 jobs, or 6% of staff, its largest layoffs to date. Inflation and recession concerns have spurred other tech companies to cut back. Mr. Pichai said Google hasn't yet achieved a goal of becoming 20% more productive, a target he set in September. He said the company was comfortable with its pace of change, though he wouldn't directly address the prospects of another round of layoffs. [...] When asked why the company didn't release a chatbot earlier, Mr. Pichai said Google was still trying to find the right market. "We were iterating to ship something, and maybe timelines changed, given the moment in the industry," he said. Google will continue to improve Bard with new AI models, Mr. Pichai said, while declining to comment on when the product would become freely available without a wait list.
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