Apple's First India Store Is Finally Here

Apple has been teasing plans for an India retail store since 2016. Seven years later, it's finally here. Quartz reports: The company finally released a picture of the barricade of its first ever Indian retail store in Mumbai, the country's financial hub, on Apr. 5. The store will be located in Jio World Drive -- the mall owned by India's richest man Mukesh Ambani -- in the upscale commercial hub called Bandra Kurla Complex (BKC). So far, Apple has only sold goods and offered services in India via authorized third-party retailers, or through online portals such as Amazon, Flipkart, and Paytm Mall. Apple has chosen a prime location for its first retail outlet in India. Bandra Kurla Complex (BKC), which is morphing into the city's main business district, houses offices for multinational companies and banks. BKC recently made headlines for hosting what is being touted as India's answer to the Met Gala: the opening of the multi-disciplinary Nita Mukesh Ambani Cultural Arts Centre (NMACC). The launch of the first-of-its-kind cultural arts space was flanked by both Bollywood and Hollywood celebrities -- from Shahrukh Khan to Zendaya. "Hello Mumbai," says Apple on their website. "We are getting ready to welcome you aboard our first store in India. And raring to see where your creativity takes you at Apple BKC." The Apple Mumbai store promises to offer one-on-one support with a Specialist, expert service and support at the Genius Bar, and product exchanges for credit towards a future purchase.

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