France Eyeing Antitrust Action Against Apple

The French Competition Authority is likely to move forward soon with an antitrust investigation into Apple over complaints tied to 2021 changes to its app tracking policies, Axios reported, citing sources. From the report: A formal investigation would mark the first major government move taken globally against Apple related to privacy rule changes that upended the digital advertising world. French regulators are favoring issuing a formal "Statement of Objections" to parties involved in the matter in coming weeks, sources told Axios. That step would signal to groups that issued initial complaints about Apple's actions and Apple that the authority found evidence of illegal anticompetitive behavior in its initial review of the complaints it received. The 2020 complaint argues that Apple's app tracking changes did not adequately adhere to European Union privacy rules and that Apple failed to hold itself to the same ad targeting standards that it forced on its competitors because it targeted iOS users with ads from app tracking data. The complaint was filed jointly by four French advertising trade groups -- IAB France, Mobile Marketing Association (MMA), SRI and UDECAM.

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