Tax-Filing Sites Ask to Blab Your Financial Info to 'Business Partners'

Online tax-filing services from TurboTax and H&R Block "want to blab your tax return secrets," warns the Washington Post. "Why? To help them make more money."If you prepare your taxes online with TurboTax or H&R Block software, at some point you'll see a message that I found confusing. "We can help you do more," TurboTax says. In this case, that "help" is funneling the private information from your tax return to Intuit - the company that owns TurboTax, Credit Karma and accounting software QuickBooks. H&R Block offers to "personalize your H&R Block experience." If you say yes, you're going to see email and other marketing from Intuit and H&R Block or its business partners that are tailored to what's in your tax return. That might include how much money you make, how much you owe in student loans, the size of your tax return and your charitable contributions. For example, a credit card company might pay Intuit's Credit Karma to show offers to high-income people. Intuit knows that information from your tax return. The Washington Post technology columnist Geoffrey A. Fowler wrote last year about how these two companies grab for your secret tax return information. He dubbed it "the Facebook-ization of personal finance." In a way, the tax prep companies are more aggressive than Facebook. What they're doing is mission creep. You might already be paying TurboTax and H&R Block to prepare or file your tax return. Now they also want your permission to pass along your secrets to make even more money off you.

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