Adobe Brings Firefly To Its Video Tools

An anonymous reader shares a report: A month ago, Adobe announced Firefly, its entry into the generative AI game. Initially, Firefly's focus was on generating commercially safe images, but the company is now pushing its technology beyond still images. As the company announced today, it will soon bring Firefly to its Creative Cloud video and audio applications. To be clear, you won't (yet) be able to use Firefly to create custom videos yet. Instead, the emphasis here is on making it easier for anyone to edit videos, color grade using just a few words, add music and sound effects and create title cards with animated fonts, graphics and logos. However, Firefly also promises to automatically turn scripts into storyboards and pre-visualizations -- and it will recommend b-roll to liven up videos. Maybe the highlight of these promised new features is being able to color grade a video by simply describing what a video should look like with just a few words (think "golden hour" or "brighten face"). Other new AI-based features include the ability to generate custom sounds and music. Firefly will also help editors create subtitles, logos and title cards by having them describe what they want them to look like.

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