Netflix doubles down on K-dramas with a $2.5 billion investment
by Victoria Song from The Verge - All Posts on (#6B57A)
Squid Game was a monster hit for Netflix, so it's not surprising the platform is looking to repeat that success. | Image: Netflix After a meeting with South Korean President Yoon Suk Yeol yesterday, Netflix announced it's planning to invest $2.5 billion into the creation of Korean series, films, and unscripted shows over the next four years" - which is a fancy way of saying Netflix is about to make a crapload of K-dramas.
The amount is double what Netflix has invested in K-dramas since 2016 - and it's no surprise given the monumental success of Squid Game as well as The Glory and Physical: 100. In a statement, Netflix co-CEO Ted Sarandos said the company had great confidence that the Korean creative industry will continue to tell great stories," noting that Korean entertainment was now at the heart of the global cultural zeitgeist."
As a second-generation...