Traffic review: Ben Smith on Bannon, BuzzFeed and where it all went wrong

Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers in

Ben Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a columnist for the New York Times. Then he co-founded Semafor. Graced with a keen eye and sharp wit, he has seen and heard plenty.

People and businesses crash, burn and sometimes rise again. BuzzFeed News is no more. The New York Times trades 75% higher than five years ago. Tucker Carlson is off the air. Roger Ailes is dead. Twitter ain't what it used to be.

Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral is published in the US by Penguin Random House