Mozilla Buys Fakespot, a Startup That Identifies Fake Reviews

Mozilla announced today that it has acquired Fakespot, a startup that offers a website and browser extension that helps users identify fake or unreliable reviews. From a report: The financial terms of the deal were not disclosed. Fakespot's offerings can be used to spot fake reviews listed on various online marketplaces including Amazon, Yelp, TripAdvisor and more. Founded in 2016, New York-based Fakespot uses an AI and machine learning system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive. Fakespot provides a rating or grade for the product's reviews in order to help consumers make more informed decisions when making a purchase. The goal behind the company's website and browser extension is to give users the ability to quickly see where deceptive reviews may be artificially inflating a product's ranking in search engines.

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