'Just Making Great Games' Won't Change Xbox Console Market Share, Says Spencer
While claiming that "the console is the core of the Xbox brand," Microsoft's head of gaming has reiterated the company needs to focus on the wider gaming market if it's to be successful. From a report: During the Kinda Funny Games Xcast podcast, Spencer was asked if Xbox has taken its eye off the console market by focusing too much on PC. In response, Spencer said Microsoft would be wrong to think that just building great console titles could help it overtake Sony and Nintendo in terms of hardware sales. Instead, it has chosen to pursue a different strategy to the Japanese companies, one focused on fulfilling developers' vision of enabling customers to play their games on any screen. "We're not in the business of out-consoling Sony or out-consoling Nintendo," Spencer said. "There isn't really a great solution or win for us. And I know that will upset a ton of people, but it's just the truth of the matter that when you're third place in the console marketplace and the top two players are as strong as they are, and have in certain cases a very, very discrete focus on doing deals and other things that kind of make being Xbox hard for us as a team, [and] that's on us, not on anybody else." He added: "I see commentary that if you just built great games everything would turn around. It's just not true that if we go off and build great games then all of a sudden you're going to see console share shift in some dramatic way. We lost the worst generation to lose in the Xbox One generation where everybody built their digital library of games. So, when you go and you're building on Xbox, we want our Xbox community to feel awesome, but this idea that if we just focused more on great games on our console that somehow we're going to win the console race, I think doesn't really lay into the reality of most people." Spencer claimed that 90% of the people who buy a console every year already own a PlayStation, Nintendo or Xbox console, and their digital game library lives on that ecosystem.
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