Zoho Launches Ulaa – a Highly Privacy-Centered Browser

At a time when online data privacy and security concerns are constantly on the rise, Chennai-based global technology company Zoho has launched Ulaa - a privacy-focused browser. Built to protect personal data, it boasts capabilities to universally block website surveillance and tracking.

The browser also comes with multiple built-in user profile modes, privacy customization features, and integrated productivity tools.

It's not really surprising for Zoho to develop a privacy-focused web browser considering that the company leverages privacy as a key USP to market its products. However, a client app like Ulaa is new for Zoho, which primarily delivers SaaS products. The company's offerings include CRM, a personal productivity suite, and over 50 business applications capable of linking in an ERP-like manner.

Ulaa's Privacy Features

As claimed by Zoho, the new browser neither tracks nor shares any user data with third parties. Additionally, Ulaa prevents the tracking of user data by third-party trackers and websites and can block unwanted popups, notifications, and ads.

The privacy feature prevents websites from using browser IDs to track users after they've signed out.

One unique privacy and security feature in the Ulaa browser is the disabling of motion sensors. In other words, mouse clicks and movements cannot be measured while using the browser. As a multi-ID model, Ulaa is frequently refreshed. This makes it impossible to correlate signed-in users to their respective browsing sessions.

Users may also choose to enable auto-reset on every startup for extra protection. Additionally, the API that allows websites to connect and communicate with devices connected to a computer's network remains disabled too.

Overall, Ulaa certainly shows promise in tackling privacy concerns like identity theft and targeted advertising.

Ulaa's Dynamic Mode Switching and Different User Modes

The browser comes with a dynamic mode-switching feature that allows users to switch freely between five different user profiles - personal, work, kids, developer, and open-season. Each of these profiles is completely separate from the other and offers protected browsing experiences unique to them.

Developers and testers working on cross-platform applications may use the developer mode to test if their websites are compatible with different devices and browsers.

For instance, the personal mode is more geared towards actions like online banking, shopping, and streaming music and videos. Users aren't required to sign in to view their browsing history, cookies data, search records, and favorite pages.

The work mode is optimized for work functions and automatically pulls together the websites, browser extensions, and applications used mostly for work by the user.

As one might guess, the kids mode offers a more child-friendly experience with features like child lock, parental control, and learning on the go. Zoho also equipped the mode with ad-free apps and games focused on learning and creativity.

The open-season mode is rather interesting - it turns off all the privacy features. The browser gets a bright red background in open-season mode to remind users they are no longer protected.

How Likely Is Ulaa to Succeed?

Despite its impressive privacy features, Ulaa faces an uphill battle in the competition against browsers like Apple Safari, Google Chrome, Firefox, Opera, and Microsoft Edge. In the past, browsers catering to specific needs haven't been successful for long.

With that said, Ulaa still benefits from the Indian government's constant promotion of locally developed technology. Zoho holds a favorable spot as a standard bearer for the local software industry in the minds of Indian consumers.

These advantages, together with the fact that the Ulaa browser supports all Chrome extensions and comes with a host of productivity features, give it a fair shot at success.

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