Disney will bring Hulu content into Disney Plus and raise its ad-free prices
by Emma Roth from The Verge - All Posts on (#6BN39)
Illustration by Alex Castro / The Verge Disney is combining Hulu and Disney Plus into a single streaming app. During Disney's Q2 earnings call on Wednesday, CEO Bob Iger announced that the company is going to create a one-app experience" within the US and said that it's raising the price of its ad-free plan, which currently costs $10.99 per month.
While we continue to offer Disney plus Hulu and ESPN plus as standalone options, this is a logical progression of our DTC [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience," Iger said.
He continued, Meanwhile, the...