The gentrification font: how a sleek typeface became a neighborhood omen

The clean, modern typeface has adorned the New Yorker, Shake Shack and even HBO's Girls - now it might bedeck your last home

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Maybe you recognize it from the Shake Shack nameplate, text in the New Yorker magazine, or maybe you've seen it flash across the screen during the title sequence for the cult HBO show Girls.

Even if you think you've never seen it before, if you step outside, you might very well see this typeface going up on homes in your neighborhood. And it could be a sign that rents are going up.