Meta warns Australia’s plan to limit targeted ads could push free platforms towards subscription fees
Letting Australians opt out of all targeted advertising under privacy reforms would go further than any other proposal globally, Facebook's parent company says
Facebook's parent company has warned Australia is taking an overly broad" approach to privacy law reforms, claiming that proposed limits on targeted ads will harm free digital platforms and could push them towards subscription models.
Meta's privacy policy director, Melinda Claybaugh, said concerns about targeting" users were a response to a perceived, unspecified harm" that could hamper the personalisation of digital platforms, even when beneficial to consumers, including children.
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