Article 6C3XE Swizzels agrees to M&S demand to redesign its rival sweet to Percy Pig

Swizzels agrees to M&S demand to redesign its rival sweet to Percy Pig

by
Sarah Butler
from World news | The Guardian on (#6C3XE)

Two firms reach amicable resolution' after high street chain argued Pigs Mugs were too similar to its brand

Marks & Spencer's Percy Pig is wallowing in glory after the British confectioner Swizzels agreed to redesign a sweet that the retailer alleged had been masquerading as its popular pink treat.

M&S said it had reached an amicable resolution" with Swizzels under which the maker of Refreshers and Parma Violets had agreed to change the design of its Pigs Mugs sweets, which have been on sale since 1996.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://feeds.theguardian.com/theguardian/world/rss
Feed Title World news | The Guardian
Feed Link https://www.theguardian.com/world
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2024
Reply 0 comments