Justin Williams: ‘I want a platform that allows a LeBron James in cycling’

The Belizean-American rider is determined to make elite cycling reflect a sport that is popular with Black and Brown people on a recreational basis

I started cycling seriously while living out in Colorado where I witnessed the droves of commuters on two wheels heading to work (especially on Bike to Work Day). Living in New York I've caught the buzz again. I recently finished my first Five Boro Bike Tour, where I cruised 44 miles through the city's boroughs with 32,000 other cyclists. I was hooked.

Two things struck me that day: the colorful display of kits, and something more interesting - the number of Black and Brown cyclists from a wide range of backgrounds. Not that the latter was a complete surprise, during my year in New York, Black and Brown cycling groups orbiting around Prospect Park have become a familiar sight. They include the Good Co Bike Club, a Black-led cycling club formed in 2020 to provide joy for riders of all backgrounds. By creating accessibility and opportunities to cycle, Good Co Bike Club has turned into a community hub for riders of color.