Flamin’ hot addictions: why is America so hooked on ultra-processed foods?

Habit-forming and intrinsically nutritionally unbalanced junk foods elevate the levels of hormones responsible for hunger

Richard Montanez knows he's cracked the code when his son Steven exclaims, Ow, ow, ow, it burns!"

In the recently released film Flamin' Hot, which tells Montanez's account of how he allegedly invented Flamin' Hot Cheetos, Montanez and his wife ask their son: Burns good or burns bad?"