How Review-Bombing Can Tank a Book Before It's Published

The website Goodreads has become an essential avenue for building readership, but the same features that help generate excitement can also backfire. The New York Times: Cecilia Rabess figured her debut novel, "Everything's Fine," would spark criticism: The story centers on a young Black woman working at Goldman Sachs who falls in love with a conservative white co-worker with bigoted views. But she didn't expect a backlash to strike six months before the book was published. In January, after a Goodreads user who had received an advanced copy posted a plot summary that went viral on Twitter, the review site was flooded with negative comments and one-star reviews, with many calling the book anti-Black and racist. Some of the comments were left by users who said they had never read the book, but objected to its premise. "It may look like a bunch of one-star reviews on Goodreads, but these are broader campaigns of harassment," Rabess said. "People were very keen not just to attack the work, but to attack me as well." In an era when reaching readers online has become a near-existential problem for publishers, Goodreads has become an essential avenue for building an audience. As a cross between a social media platform and a review site like Yelp, the site has been a boon for publishers hoping to generate excitement for books. But the same features that get users talking about books and authors can also backfire. Reviews can be weaponized, in some cases derailing a book's publication long before its release. "It can be incredibly hurtful, and it's frustrating that people are allowed to review books this way if they haven't read them," said Roxane Gay, an author and editor who also posts reviews on Goodreads. "Worse, they're allowed to review books that haven't even been written. I have books on there being reviewed that I'm not finished with yet."

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