Instagram’s Threads app to launch 6 July amid mass backlash against Elon Musk’s Twitter

Interface of Meta's app appears similar to Twitter, whose tweet viewing restrictions have driven users to join rival platforms BlueSky and Mastodon

• Threads v Twitter - is this the main bout between Musk and Zuckerberg?

Meta's answer to Twitter, a new app called Threads, will launch on Thursday, just as users of the platform owned by Elon Musk seek out alternatives in droves.

The Threads app, which is linked to Instagram, appeared in the Apple app store on Tuesday ahead of Thursday's launch. Meta has launched a countdown website for the release.