Meta Launches New Social Media App 'Threads' To Rival Twitter

Instagram's new Twitter competitor called Threads launched today on the web, providing an early look at what to expect from the app that will launch on iOS and Android tomorrow. You can view the web interface here. The Verge reports: Meta briefly made Threads available on the web before pulling profiles offline a few hours later. The Verge was able to access Meta CEO Mark Zuckerberg's first thread (is that what we call them?!) using the web app, and many other brands and creators including Netflix, Gary Vee, and Instagram. The web interface is fairly basic right now for viewing threads, with options to like, comment, repost, and share -- all prompting you to download the mobile app for the time being. If you're in an unsupported country, like markets in the EU, then you'll only be able to view threads right now. Much like Twitter, you can view an account's main posts in one section and the full reply history in another. Fediverse integration won't be available immediately at the launch of Threads, but it's clear Instagram is looking to add this soon. Profiles include an Instagram username and link, with a threads.net label that includes the following description: "Soon, you'll be able to follow and interact with people on other fediverse platforms, like Mastodon. They can also find people on Threads using full usernames, like @zuck@threads.net."

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